Since this article was first written, Facebook made a few changes… so we did too.
So for pages with more than 100 connections, the official short answer is… you can’t rename your Facebook page.
The only work-around at this point is to delete the page and start over. (but build your new page first and invite your existing “likers” to like the new one before deleting)
For pages with fewer than 100 connections:
- From your personal profile, click the Account tab in the upper right corner.
- Select Manage Pages and choose the page you want to rename (click Go to Page.)
- From your business page, click Edit Page (just below the main image on the left side).
- In the Name section, delete your old page name and enter a new one.
- Click Save Changes.
I’m actually surprised that Facebook allows the deletion of pages -
- this causes 404 errors (page not found) which is a big no-no for SEO. But then again I don’t think with over 500 million users, Facebook is worried about SEO.
Technically there are many reasons why Facebook isn’t making this a gigantic priority:
- They would be creating a massive amount of work for themselves (especially driven by folks who are trying to take the social out of social networking) Then what happens if someone else wants the name?
- They would have huge numbers of 301 redirects
- Like most things that are given away, people will try to “pimp” or take advantage/exploit
- Giving users access to rename elements is dangerous at best – especially those that will write code to start renaming elements for others
In my humble opinon, users should start thinking ahead and name their pages correctly the first time. And for those of you who are complaining to FB, just remember how much your paying for this service. (just a thought)