{"id":425,"date":"2010-07-02T13:21:18","date_gmt":"2010-07-02T20:21:18","guid":{"rendered":"https:\/\/daveworks.net\/web-design-development-tips\/?p=425"},"modified":"2012-03-31T21:30:07","modified_gmt":"2012-04-01T04:30:07","slug":"why-a-facebook-business-page-instead-of-a-personal-profile","status":"publish","type":"post","link":"https:\/\/daveworks.net\/web-design-development-tips\/social-networking\/why-a-facebook-business-page-instead-of-a-personal-profile\/","title":{"rendered":"Why a Facebook Business &#8216;Page&#8217; instead of a Personal &#8216;Profile&#8217;"},"content":{"rendered":"<h2>The Difference Between a Facebook Business Page and a Facebook Personal Profile<\/h2>\n<p><strong style=\"color:#cc0000;\">NEW!  Great News!  Now Facebook has implemented a way for you to <a href=\"\/web-design-development-tips\/social-networking\/how-to-convert-facebook-personal-account-to-facebook-business-page\/\" title=\"convert your personal Facebook Account to a Facebook Page\">convert your personal Facebook Account to a Facebook Page<\/a>.<\/strong><\/p>\n<p><a href=\"https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-logo-large1.png\"><img decoding=\"async\" src=\"https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-logo-large1.png\" data-orig-src=\"https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-logo-large1.png\" alt=\"\" title=\"facebook-logo-large\" width=\"256\" height=\"256\" class=\"lazyload alignright size-full wp-image-285\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27256%27%20height%3D%27256%27%20viewBox%3D%270%200%20256%20256%27%3E%3Crect%20width%3D%27256%27%20height%3D%27256%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-logo-large1-150x150.png 150w, https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-logo-large1.png 256w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/a><br \/>\n<script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"ca-pub-6397276033381932\";\n\/* daveworks_blog_200x200 *\/\ngoogle_ad_slot = \"3337875898\";\ngoogle_ad_width = 200;\ngoogle_ad_height = 200;\n\/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\"\nsrc=\"https:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p>Most importantly, small biz owners, don&#8217;t be embarrassed for a second if all of this social networking business is confusing to you&#8230; (it is for everyone and the rules can change by the hour)  It&#8217;s OK if you don&#8217;t yet fully understand.  You&#8217;ve got a business to run and if the WEB isn&#8217;t your primary business then you just need to look around a little to find your answers. By the way, <strong>beware of those who call themselves &#8220;Social Media Experts.&#8221;<\/strong>  (there are many out there doing this) <strong>Those who really ARE would NEVER say it.<\/strong> (folks like <a href=\"https:\/\/twitter.com\/tamar\">@tamar<\/a>, <a href=\"https:\/\/twitter.com\/chrisbrogan\">@chrisbrogan<\/a> and <a href=\"https:\/\/twitter.com\/viperchill\">@viperchill<\/a>) &#8211; <em>These folks really do know what time of day it is within this medium, and are worth &#8220;following.&#8221;<\/em><br \/>\n<img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27143%27%20height%3D%2754%27%20viewBox%3D%270%200%20143%2054%27%3E%3Crect%20width%3D%27143%27%20height%3D%2754%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/daveworks.net\/web-design-development-tips\/wp-content\/uploads\/facebook-page.jpg\" alt=\"facebook page vs facebook account image\" title=\"facebook page vs facebook account\" width=\"143\" height=\"54\" class=\"lazyload alignright size-full wp-image-429\" \/><br \/>\nAnyway, I thought I&#8217;d write a quickie post about Facebook &#8220;Pages&#8221; vs. &#8220;Accounts&#8221; (or &#8220;Profiles&#8221;) &#8212; how to avoid doing it &#8220;wrong&#8221; and why.  <\/p>\n<h3>I continue to see businesses falsely signing up for personal Facebook accounts with their business names and ultimately shooting themselves in the foot.<\/h3>\n<p>  (bear with me)<\/p>\n<div align=\"middle\" width=\"100%\" style=\"border:1px solid #215679; padding:5px;background-color:#00ff00;\">\n<strong><a href=\"https:\/\/daveworks.net\/web-design-development-tips\/social-networking\/want-to-have-your-facebook-accounts-deleted\/\" title=\"DON'T RISK HAVING YOUR FACEBOOK ACCOUNT DELETED!\">DON&#8217;T RISK HAVING YOUR FACEBOOK ACCOUNT DELETED!<\/a><\/strong>\n<\/div>\n<p><span style=\"color:#cc0000;font-weight:bold;\">IMPORTANT NOTE:  to create a Facebook Business Page correctly, DO NOT CREATE A NEW FB ACCOUNT! You *must* be logged into your 1 personal Facebook Account (profile) as you create the business page.  Don&#8217;t worry, your personal info won&#8217;t appear on this new page unless you want it to.<\/p>\n<h2>First of all<\/h2>\n<p>It&#8217;s against <a href=\"https:\/\/www.facebook.com\/terms.php\">Facebook&#8217;s Terms of Use<\/a>  (you can&#8217;t sign up for a personal account under a false name&#8230; including your business name.)  People are social and businesses are not.  And if Facebook allows it, they&#8217;re done.  They don&#8217;t want to become a big billboard (and they really don&#8217;t need anymore headaches right now)  ;^ )<\/p>\n<h2>Secondly<\/h2>\n<p>A Facebook &#8220;page&#8221; is different from your Facebook &#8220;account,&#8221; in that a page doesn&#8217;t require a user to become a &#8220;friend&#8221; to view the content.  You don&#8217;t even have to &#8220;Like&#8221; (formerly &#8220;Fan&#8221;) it to view it. That&#8217;s important.  Why? If you want someone to read what you&#8217;ve written for your business, why force them to befriend you first? They won&#8217;t take the time.  AND you shouldn&#8217;t ask someone to be a friend if they aren&#8217;t.  Think about that&#8230; people often get personal up there on FB (as they should&#8230; it&#8217;s a social medium) and they feel put on the spot if you ask them (as your business) to be your friend, when you&#8217;re not even giving them your name, it doesn&#8217;t come off very well.  Befriend &#8220;friends.&#8221; Ask others to &#8220;Like&#8221; your page via &#8220;Suggest to friends&#8221; (right nav on your FB page)<\/p>\n<h2>Thirdly<\/h2>\n<p>Facebook pages are made specifically made for business content (hopefully you&#8217;re business is offering free and helpful content and not just advertising) <strong>AND pages are visible to Google<\/strong>.  (probably the most important aspect here) Personal accounts are locked out. <strong> Try it: <\/strong> Here&#8217;s our <a href=\"https:\/\/www.facebook.com\/daveworks\">Facebook page<\/a> (notice how you can see the content?)  Now go to <a href=\"https:\/\/www.facebook.com\/dhnaves\">my personal account<\/a> (Locked out, aren&#8217;t ya?)  So if you sign up under your company name, (first name\/lastname)  all potential visitors will also be locked out.  Not very helpful.  By the way, you CAN sign up for a business account&#8230; but it&#8217;s almost useless since Facebook locks out so many features.<\/p>\n<p>So in short, if you have a business, <strong><a href=\"https:\/\/www.facebook.com\/pages\/create.php\">create a page<\/a><\/strong>   and invite people to &#8220;Like&#8221; it.  Otherwise, keep the social in social networking.<\/p>\n<p><strong style=\"color:#cc0000;\">NEW!  Great News!  Now Facebook has implemented a way for you to <a href=\"\/web-design-development-tips\/social-networking\/how-to-convert-facebook-personal-account-to-facebook-business-page\/\" title=\"convert your personal Facebook Account to a Facebook Page\">convert your personal Facebook Account to a Facebook Page<\/a>.<\/strong><br \/>\nCheers!<\/p>\n<p>Oh yeah, here is  a great article on <a href=\"https:\/\/mashable.com\/2009\/05\/13\/facebook-brand-apps\/\" rel=\"nofollow\" target=\"_blank\">tricking out  your Facebook Page<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Difference Between a Facebook Business Page and a Facebook&hellip; <a class=\"continue\" href=\"https:\/\/daveworks.net\/web-design-development-tips\/social-networking\/why-a-facebook-business-page-instead-of-a-personal-profile\/\">Continue Reading<span> Why a Facebook Business &#8216;Page&#8217; instead of a Personal &#8216;Profile&#8217;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,18],"tags":[83,149,180,56,32,79,421,57,80,84,594,81,181],"class_list":["post-425","post","type-post","status-publish","format-standard","hentry","category-facebook-social-networking","category-social-networking","tag-can-i-have-a-business-and-personal-facebook-account","tag-difference-between-a-page-and-profile-on-facebook","tag-difference-between-facebook-profile-and-facebook-fan-page","tag-facebook-account","tag-facebook-page","tag-facebook-page-vs-account","tag-facebook-page-vs-facebook-personal-profile","tag-facebook-page-vs-facebook-account-what-is-a-facebook-page","tag-facebook-page-vs-profile","tag-facebook-personal-vs-business-account","tag-social-networking","tag-what-is-a-facebook-page","tag-why-a-facebook-business-page-instead-of-a-personal-account"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":44,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":520,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/posts\/425\/revisions\/520"}],"wp:attachment":[{"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daveworks.net\/web-design-development-tips\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}